Archive for the ‘Google’ Category

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How to Zero In on the Specific News You Need the Most

June 8, 2007

If you are paying attention, you’re already using news alerts to stay up-to-date on your business, your competitors, your industry and your Parcheesi club. Want a trick that will make your news alerts more targeted and powerful?

Using the Asterisk to Improve Searches and Alerts Read the rest of this entry ?

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How to Find Exactly What You Need from a Corporate Web Site in Seconds

March 23, 2007

It’s standard advice for sales people. Before you make that cold call (warm call or referral follow-up call – or even go to that initial meeting) surf the company’s web site for the information you need. You know you should, but who really has the time?
Read the rest of this entry ?

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Adwords Has Been Very Good To Me – by guest writer Shep Hyken

December 16, 2006

Shep HykenShep Hyken, CSP is a professional speaker and author who works with companies that want to develop loyal relationships with their customers and employees.


Many of my colleagues have felt that the use of Google Adwords has not been an effective use of their marketing dollars. I’m not sure what their expectation, but my experience is different. I don’t expect Adwords to take the place of my sales people. Adwords is just another part of the mix. The more strategies in the mix, the more sales we make. While I can’t guarantee success for everyone, at least you can make some decisions based on my experience. Read the rest of this entry ?

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Those Google Adwords Sure are Successful

December 14, 2006

Google has become one of the richest companies in the world in just a few short years. Someone recently calculated that if you placed each dollar the company has earned end-to-end, it would reach from earth to Alpha Centauri — which for those of you who don’t know is 4.4 light years from Google’s home office (also known as the center of the universe). Read the rest of this entry ?

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The Land of Broken Internet Promises

December 3, 2006

Lately, we’ve been receiving refugees from the “Land of the Broken Promises.” Often, these refugees are very tailored and well-appointed – with highly visible and successful careers and businesses – but they are refugees nonetheless. Read the rest of this entry ?

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It’s Time to Build the Customer’s Self Esteem

November 26, 2006

It’s cynical. It’s manipulative. And it’s being taught everywhere by the very best sales trainers in the world. It’s the “pain model” and sales trainers pitch it around the world every day of the year. But, like many things these days, these sales trainers are teaching worn-out strategies from a dying world. Read the rest of this entry ?

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A Guide To Local Listings

October 31, 2006

By now you’re probably interested in getting a local listing, but you’re unsure how or where to proceed. Well, let me be your guide. After reading Michael’s post “Waiting for the Wrong Search Engine” I decided to try it out myself. I found getting a local listing wasn’t always so easy or clear cut.

Getting a local listing is great idea. Is there anything worse than having your customers trying to find you and not succeeding. It only takes a couple minutes on half a dozen sites to make sure this doesn’t happen to you. Imagine how nice it will be when potential clients find your listing but not your lazy competitors. Read the rest of this entry ?