1 Surefire Way to Grow Your Business at Warp SpeedMay 17, 2007
Someone asked me recently, “How do I get my business up and running and paying me a monthly income in 90 days?” Without hesitation, I told him about Clayton Shold and Salesopedia.com.
Everyone knows that “Entrepreneurial Piece of Advice #1” is to start with “Networking.” So, I gave my questioner “Piece of Advice #1,” but I adjusted it slightly because of a tiny change that has happened to us in the last 15 years. It’s called “the Internet.”
Yes, the Internet itself is the world largest networking event. It’s held every day, every hour of every day, and it’s attended by the best, the brightest, the informed, the wealthy and the connected. There is no other way to say it. As the world’s largest networking event, the Internet puts local networking events to shame.
This best attended and glitziest networking event can put you in touch with people who can help you grow your business today. These are people you simply could not meet in any other way. And, these are often the people who will help you more than the folks you’ll meet over the coffee and stale donuts at your local business mixers.
But, here’s a secret. Networking experts don’t teach this approach. And, even those who sing the praises of the Internet’s networking sites, like LinkedIn.com and Ryze.com, don’t understand how to use the Internet’s most powerful networking strategies.
Which is where Clayton Shold comes in. Clayton is using the networking power of the Internet to jump-start his business. He’s not just relying on the “secret formulas” of web optimization, click-thru advertising and Internet marketing. He also builds his business the old-fashioned way – by developing relationships. The only difference is that he is starting these relationships on the Internet.
But, this is an article about Clayton and Salesopedia. Salesopedia.com is Clayton Shold’s brainchild. He says his mission is to “help sales people become more successful,” which seems modest enough. He bills Salesopedia.com as the “World of Sales from A to Z,” and he’s well on his way to that fulfilling that claim.
Psst. Here’s a little secret, though. Clayton only started his business late last year. That’s right. Salesopedia has been in business less than a year and it’s growing like gangbusters.
How is he doing it? Well, we’ll give you a hint. It has to do with the way he uses the Internet to network. The truth is, we think Clayton may well be the best and most natural “Nuclear Networker” we’ve ever met.
Here’s one way he does it. Whenever he reads an article or newsletter or ezine that he likes, he doesn’t stop there. He takes one additional step. He contacts that person, and lets them know he appreciated their article.
Simple? Yes. People love to be complimented. Everyone likes to hear that they write well. Manipulative? No. Clayton doesn’t contact the folks who write crummy articles.
Here’s what he told us about a few of the folks he’s run into while networking on the Internet:
“I stumbled upon Lori Richardson’s blog from a link on someone else’s blogroll. I liked a post she had written and gave her a call. Turns out she was just leaving for Las Vegas to watch her son’s hockey game. He is a professional hockey player for a team in Texas and Las Vegas was the closest his games took him to Seattle. My two boys were avid hockey players so we already had something in common. We connected the following week, — next thing you know we had a podcast interview lined up.”
“I found Jill Konrath through a Google search, something like “Sales Articles” when I was looking for sales authors to feature on Salesopedia. I simply tracked down her contact information, sent her a note explaining what I was trying to achieve. She immediately liked the concept and offered to send me some of her articles.”
“Jonathan Farrington is British, but lives just outside Paris, France. I had read one of his articles on an ezine somewhere and had made a note to contact him. I liked his writing style and….”
And so the story goes.
Clayton told us, “When I’ve networked in the past I’ve done it with a handshake, or a business card at an event. Now I do it with an email or a phone call – and the event is anyone I’ve run into on the Web!”
It’s worth your time to visit Salesopedia, but it would also be worth your time to write or call Clayton – yes, and start a relationship. These kinds of relationships are the new selling power of the Internet. Clayton understands this.
However, Clayton is unusual. Not many people know about the power of the world’s largest networking event. That, of course, is a huge opportunity for Clayton – and for you and your business, no matter what business you are in.
Clayton says it this way, “The web has become my new play ground. I’m meeting fascinating sales experts with the click of a mouse and a cheap internet phone connection. For me the web has become a smaller place once you know where to go to connect. That is why I put a link to Hidden Business Treasures on my blog, the tips you provide are excellent to help focus and shorten searches to get to who or what you need.”
We don’t print Clayton’s compliment about us to pat ourselves on the back. There are hundreds of ways to find appropriate Internet entry points for a connection with someone who will help you get your business started (or jump-started) in 90 days. There are hundreds of skills and strategies you can learn to find the phone numbers and email addresses of the folks you’d like to meet. And, there are hundreds of ways to appropriately say “hello” and begin the relationship. That’s our business.
So, start a relationship with us to learn more about how to do this kind of Nuclear Networking. Or, start one with Clayton – he’s a nice guy, and he’ll talk to you. Or, better yet, start lots of them with the best and the brightest in your industry. The power is so explosive you’ll wonder why no one ever told you about Nuclear Networking before.
“I’m just transforming to electronic networking and saving on gas and lunches!” Yes, Clayton Shold knows. That’s one surefire way he’s growing his business at warp speed. Now you know it too.