Who Cares About Sirius and XM Radio?February 26, 2007
Last week, Sirius and XM Radio announced they are going to merge into one satellite radio company. A couple months back The Florida Times-Union published a story about yet another “oldies” radio station going down the tube.
The Florida Times-Union article said that, “If you’re a fan of oldies radio, you’ve got a problem: You’re getting too old – at least as far as the radio industry is concerned.” It went on to tell about station WKQL and their shift to “rhythmic adult contemporary” music. The XM/Sirius story last week was big news, but I’m not really sure why.
For a lot of “oldies” listeners these days, they couldn’t care less about such changes on their radio dials, or in the atmosphere. Nope, they’re getting their music from their computers.
Log on to www.rhapsody.com or music.yahoo.com and take a look. Both of these incredible music services cost a little money, but they cost very little when you consider that you can listen to exactly what you want to listen to. And, I mean “exactly” – not just a type of music station or genre, like “oldies.” In fact, it’s like owning the largest record collection in the world – every day – and being the disk jockey for that collection.
Perhaps you’re in a Sinatra mood. Go ahead; just dial up whatever album or albums you like of his. Maybe you’d rather have Lionel Hampton or Stan Getz? No problem. Jimmy Buffett, the Stones or Judy Collins? At these Internet radio stations you can choose any combination of any artists and songs you desire, save your favorite playlists and even download them to a portable music player.
Business Week seemed to figure it out in their article called XM and Sirius: What a Merger Won’t Fix. Their story was such a yawn that XM and Sirius fans didn’t even object. The online story elicited exactly 2 (two) comments from Business Week readers.
Internet music is not about a type of station or a list of musical genres – it’s about your station, with your music, fitting your mood, each day. Radio, it’s just not what’s relevant anymore. Who cares about XM and Sirius, seriously?