Blogging for Business – Crazy or Crazy Like a Fox?January 8, 2007
If you haven’t heard of blogging, you live on the planet Jupiter. If you don’t read blogs, and think that they have no legitimate business application, you have lots of company. If, however, you believe that blogging is a powerful business tool, well, you have some company, too.
There are books about blogging for business, magazine cover stories about it and “Top 10 lists” that include it. Just as many folks think blogging will never be a viable business tool. In fact, some very bright and savvy business people have said, “why in the world would I want to start a blog?”
There are lots of opinions (and lots of them are on blogs, not surprisingly). John Battelle, author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, has written in Business 2.0, “Blogs will soon become a staple in the information diet of every serious businessperson.” Others voice concerns over the potential downsides and risks inherent in this new medium. Daniel Lyons has written in Forbes Magazine, “Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective.” I’d call that a difference of opinion!
Sheryl and I will be doing a workshop about the power of Internet resources and “information literacy” at Denver University next week for Professor Daniel J. Connolly’s Business 1040 class.
Below is the pre-work assignment for the class. Connolly’s students kinda’ have to do the assignment, but anyone reading this post is welcome to chime in. What’s your opinion? What’s your experience? There’s a place to comment and/or leave your answer to the assignment below this post. We welcome all comments.
Assignment for BUS 1040 Section 5
For this assignment, determine whether you agree or disagree with the following statement:
Blogging can be a powerful new business tool for corporations and small business.
Quote at least three sources to support your conclusions. Start your search at the resources below according to the first letter of your last name. You may “link” elsewhere from your starting point – but you have to start there:
- A-F – Start with Google, Yahoo, Ask.com or Live.com
- G-M – Start with Google Adwords (those “Sponsored Links” at the top and right side of any Google search)
- N-R – Start with CopyBlogger (a blog about business blogging) (www.copyblogger.com)
- S-Z – Start with Wikipedia (www.wikipedia.org)
Have fun everyone – and post your comments below.