Archive for December, 2006


Stupid Motivational Tricks

December 28, 2006

This week a Wall Street Journal writer suggested a radical idea to America’s corporations. Jared Sandberg recommended that companies make a New Year’s Resolution to “Lose the goofy team-building exercises.” Think rope courses, paintball parties, firewalking and goldfish-swallowing. Read the rest of this entry ?


Marketing Gone Mad

December 22, 2006

You have to wonder if we can even seduce ourselves. The strategies and methods used to seduce customers has become a craft – a carefully taught and finely-tuned craft. Read the rest of this entry ?


Branding is Changing – Fast

December 17, 2006

Important sentence in the New York Times this morning: “But the branding game has changed radically, largely because of the myriad choices the Internet provides consumers and because of the economic influence of widespread Web pontificating, known as the blogosphere, which barely existed as a popular force until about four years ago.”

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Adwords Has Been Very Good To Me – by guest writer Shep Hyken

December 16, 2006

Shep HykenShep Hyken, CSP is a professional speaker and author who works with companies that want to develop loyal relationships with their customers and employees.

Many of my colleagues have felt that the use of Google Adwords has not been an effective use of their marketing dollars. I’m not sure what their expectation, but my experience is different. I don’t expect Adwords to take the place of my sales people. Adwords is just another part of the mix. The more strategies in the mix, the more sales we make. While I can’t guarantee success for everyone, at least you can make some decisions based on my experience. Read the rest of this entry ?


Those Google Adwords Sure are Successful

December 14, 2006

Google has become one of the richest companies in the world in just a few short years. Someone recently calculated that if you placed each dollar the company has earned end-to-end, it would reach from earth to Alpha Centauri — which for those of you who don’t know is 4.4 light years from Google’s home office (also known as the center of the universe). Read the rest of this entry ?


Out of the Frying Pan, Into the Fire – by Guest Writer, Craig Maas

December 13, 2006

CraigMaasCraig Maas’ primary focus is lighting and energy consulting, but now finds himself helping with web design and support, both web sites and blogs.

What do you do when your email goes down? What do you do when your web site goes down? You probably pick up the phone and call your web designer or IT support person. But what if you’re that person?
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The Land of Broken Internet Promises

December 3, 2006

Lately, we’ve been receiving refugees from the “Land of the Broken Promises.” Often, these refugees are very tailored and well-appointed – with highly visible and successful careers and businesses – but they are refugees nonetheless. Read the rest of this entry ?