One More Take on the Importance of Local Search

October 30, 2006

Sometimes we just don’t listen. Pat Foltz from Fred Pryor Seminars (www.pryor.com) told us this summer that the National Association of Wholesaler-Distributors (www.naw.org) had a great business newsletter called NAW SmartBrief. Being the smarty-pants we are, we nodded politely and ignored her – for a while. Now, one of their latest newsletters contains a link to that very hot search topic for small businesses – local search.

You can sign up to receive the NAW SmartBrief newsletter by going to the NAW web site or direct to the SmartBrief sign-up page.

Here’s just one of the reasons why we should have listened to Pat right away. The October 27 SmartBrief carried this note, under the heading “Don’t disregard locals when scouting new prospects:

“A great way to reach buyers near you is to get your name in a local search engine. The big sites such as Google and Yahoo! now have local-based searching capabilities, and Yellow Pages has Internet options, too.”

Then, it linked to this SmartBiz.com article called “Why Local Search?

If you’ve read our own articles about Local Search – All Business is Local Search, Waiting for the Wrong Search Engine and Small Businesses without Web Sites – you know how crucial (and ignored) this topic can be, especially for service businesses. The author of the article is Christa Roettele from a local search engine called TrueLocal (www.truelocal.com). Now, you might think that she would just “advertise” her own local search site. Nope, she does a great job of telling you both “why” local search is important – and “if” it might fit your particular business strategy. And, here’s a rare thing these days – she uses the English language to do it.

Click the article above and take the time to read it. It’s easy to understand and, if you’re catching on to this new important area of search, it can mean more money in your pocket.

So, we just have to say, “We’re sorry, Pat, we’re listening now – and reading the NAW SmartBrief regularly.”


  1. LOL!! I won’t say, *I told you so*, but I have to confess. When Nan Harrison, a VP here at Pryor, told me about this newsletter, I thought she was a little wacky too, but being the dutiful student I am, I signed up and started reading faithfully everyday…and now it is one of my favorite daily reads. So, I am glad you gave it a chance and it has now emerged as one of your Hidden Treasures of the Internet and in your blog! Thanks!

  2. The Poynter Institute in Florida (http://www.poynter.org) teaches journalists to be “transparent,” which means to make sure your readers know where you are coming from. So, to be completely transparent here – I’ve worked for Fred Pryor/CareerTrack Seminars and wrote about the experience in a blog article on our hiddenspeakertreasures.com blog – it’s called “Trial By Fire.”

    Pat Foltz is one of my favorite people. I would follow her anywhere. How’s that for transparent?

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