Archive for October, 2006

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A Guide To Local Listings

October 31, 2006

By now you’re probably interested in getting a local listing, but you’re unsure how or where to proceed. Well, let me be your guide. After reading Michael’s post “Waiting for the Wrong Search Engine” I decided to try it out myself. I found getting a local listing wasn’t always so easy or clear cut.

Getting a local listing is great idea. Is there anything worse than having your customers trying to find you and not succeeding. It only takes a couple minutes on half a dozen sites to make sure this doesn’t happen to you. Imagine how nice it will be when potential clients find your listing but not your lazy competitors. Read the rest of this entry ?

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One More Take on the Importance of Local Search

October 30, 2006

Sometimes we just don’t listen. Pat Foltz from Fred Pryor Seminars (www.pryor.com) told us this summer that the National Association of Wholesaler-Distributors (www.naw.org) had a great business newsletter called NAW SmartBrief. Being the smarty-pants we are, we nodded politely and ignored her – for a while. Now, one of their latest newsletters contains a link to that very hot search topic for small businesses – local search. Read the rest of this entry ?

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Is Anyone Doing Sales Training for the New Economy?

October 21, 2006

You’ve just finished reading your favorite sales newsletter and that creepy feeling starts to set in. Or, you’ve just attended a sales training workshop and you know you’re missing something, but you just can’t put your finger on it. So, you read the blog the sales trainer directed you to, but you still feel strangely empty and edgy. Don’t worry, it’s not your fault. It’s the fault of your sales trainer. They missed a small event called – shhhh… don’t tell anyone – the Internet.
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Will Answers.com Replace Google?

October 14, 2006

We read articles all the time about search engines that might just be the next “Google replacement.” Google owns most of the world, in case you hadn’t noticed, and some folks just aren’t happy with that. I think the word “competition” has something to do with it. We’ve already written about the growing power of Google’s competitors in another post (“Chris Sherman Predicts the Future”). Now, we’d like to introduce you to a search engine that doesn’t replace Google, but instead, “plays well with others.” It’s called Answers.com and you’ll find it at www.answers.com. Read the rest of this entry ?

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The Speed of Trusting Your Audience

October 11, 2006

We’ve been going to a lot of speeches lately and it’s been a real pain. Oh, the speakers are compelling, their messages riveting and their delivery as smooth as a baby’s skin. But they are hitting us where it hurts – and they’re doing it on purpose. Speakers these days are being taught by sales and marketing experts to “find the pain” and hit their audience where it hurts the most. So, yesterday, when we attended Stephen MR Covey’s workshop on The Speed of Trust we felt a welcome and refreshing gust of fresh air. This guy trusts his audience.
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Use Quotation Marks to Find Unique Quotes

October 4, 2006

You get a lot of advice if you are beginning speakers. Some folks tell us to use quotations from famous people to give weight and authority to our speech. Some tell us to leave the quotations behind, because they’ve become a tired device that makes the audience yawn. Almost no one tells us to go out and find fresh new quotations that no other speakers can find. Read the rest of this entry ?

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When Stephen Covey is NOT Stephen Covey

October 2, 2006

At the Search Engine Strategies conference in Denver last week, we met Dante Monteverde at the Website Services Magazine booth. Great guy, but he told us he wasn’t the only Dante Monteverde. You see, his father is, too. Next Tuesday, we will get to meet and hear Stephen Covey speak – no, not that Stephen Covey. You see, this Stephen Covey is Stephen MR Covey. The one you probably already know about is Stephen R Covey. Is that clear? Read the rest of this entry ?