Comments for Hidden Business Treasures http://hiddenbusinesstreasures.wordpress.com Hidden Internet Tips For Sales And Business Thu, 21 Aug 2008 08:38:03 +0000 http://wordpress.org/?v=MU Comment on Like a Web Site that Rocks? Just ask Jerry by Tom Gray http://hiddenbusinesstreasures.wordpress.com/2007/06/15/like-a-web-site-that-rocks-just-ask-jerry/#comment-5616 Tom Gray Tue, 03 Jul 2007 22:22:53 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/06/15/like-a-web-site-that-rocks-just-ask-jerry/#comment-5616 I like Jerry's philosophy and think he's dead on as far as the importance of customer focus goes. I'd go a step further and say it's even more important to focus on that 20% subset (Pareto Principle) of customers who provide 80% of your revenues. Using a professional speaker's site as an example, would they rather attract the type of customer who's going to shell out thousands for a keynote address or $9.97 for their latest e-book? I think you close the loop nicely when you say he's not optimizing his website, he's optimizing what he gives his customers. I guarantee if your web-delivered content is lasered in on what your target audience needs, wants and demands, you'll have a well-optimized website in the search engines eyes (or algorithms ;-) ) as well. I'd be interested to know how he's tracking customer satisfaction with his approach. Any insights there? I like Jerry’s philosophy and think he’s dead on as far as the importance of customer focus goes. I’d go a step further and say it’s even more important to focus on that 20% subset (Pareto Principle) of customers who provide 80% of your revenues. Using a professional speaker’s site as an example, would they rather attract the type of customer who’s going to shell out thousands for a keynote address or $9.97 for their latest e-book?

I think you close the loop nicely when you say he’s not optimizing his website, he’s optimizing what he gives his customers. I guarantee if your web-delivered content is lasered in on what your target audience needs, wants and demands, you’ll have a well-optimized website in the search engines eyes (or algorithms ;-) ) as well.

I’d be interested to know how he’s tracking customer satisfaction with his approach. Any insights there?

]]> Comment on 1 Surefire Way to Grow Your Business at Warp Speed by Lori Richardson http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-4426 Lori Richardson Wed, 20 Jun 2007 13:55:07 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-4426 This is a wonderful article that clearly explains one powerful strategy for connecting with others to grow your business. One of my colleagues just sent me a note saying that I was mentioned in it. I believe Clayton Shold is one of the best examples of a "givers gain" mentality - helping others succeed, which helps his Salesopedia grow. Lori Richardson, Score More Sales This is a wonderful article that clearly explains one powerful strategy for connecting with others to grow your business. One of my colleagues just sent me a note saying that I was mentioned in it. I believe Clayton Shold is one of the best examples of a “givers gain” mentality - helping others succeed, which helps his Salesopedia grow.
Lori Richardson, Score More Sales

]]> Comment on Put Me In, Coach, I’m Ready to Sell by Dave Kurlan http://hiddenbusinesstreasures.wordpress.com/2007/06/19/the-colorado-rockies-willy-loman-and-willy-mays/#comment-4330 Dave Kurlan Tue, 19 Jun 2007 15:23:01 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/06/19/the-colorado-rockies-willy-loman-and-willy-mays/#comment-4330 Thanks for the nice words guys! By the way, your readers might like the archive of selling tips that have piled up at BaselineSelling.com where they can subscribe to have them delivered each week. You make the book sound almost as fun to read as it was to write. One of the concepts of Baseline Selling that many people don't immediately grasp is that the four bases, 1st, 2nd, 3rd and Home are not as much steps in the process, as they are points in time. They represent the evolution of an opportunity, as it progresses from suspect to prospect to qualified to closed. Enjoy the book! Thanks for the nice words guys! By the way, your readers might like the archive of selling tips that have piled up at BaselineSelling.com where they can subscribe to have them delivered each week. You make the book sound almost as fun to read as it was to write. One of the concepts of Baseline Selling that many people don’t immediately grasp is that the four bases, 1st, 2nd, 3rd and Home are not as much steps in the process, as they are points in time. They represent the evolution of an opportunity, as it progresses from suspect to prospect to qualified to closed. Enjoy the book!

]]> Comment on Like a Web Site that Rocks? Just ask Jerry by Scott Stroud http://hiddenbusinesstreasures.wordpress.com/2007/06/15/like-a-web-site-that-rocks-just-ask-jerry/#comment-4325 Scott Stroud Tue, 19 Jun 2007 14:47:33 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/06/15/like-a-web-site-that-rocks-just-ask-jerry/#comment-4325 Michael and Sheryl - Thanks for putting the spotlight on one of the most innovative people I know. I remember sitting in on one of Jerry's seminars, buying his book and taking it with me on vacation. I read it three times cover to cover during that week, and still use it as a reference regularly. His audio program is raising the bar again. Who else would have thought of putting what amounts to a college course on an iPod and marketing it that way! Michael and Sheryl - Thanks for putting the spotlight on one of the most innovative people I know. I remember sitting in on one of Jerry’s seminars, buying his book and taking it with me on vacation. I read it three times cover to cover during that week, and still use it as a reference regularly. His audio program is raising the bar again. Who else would have thought of putting what amounts to a college course on an iPod and marketing it that way!

]]> Comment on Adwords Has Been Very Good To Me - by guest writer Shep Hyken by Like a Web Site that Rocks? Just ask Jerry « Hidden Business Treasures http://hiddenbusinesstreasures.wordpress.com/2006/12/16/adwords-has-been-very-good-to-me-by-guest-writer-shep-hyken/#comment-4088 Like a Web Site that Rocks? Just ask Jerry « Hidden Business Treasures Fri, 15 Jun 2007 16:50:48 +0000 http://hiddenbusinesstreasures.wordpress.com/2006/12/16/adwords-has-been-very-good-to-me-by-guest-writer-shep-hyken/#comment-4088 [...] Shep’s an expert on customer service who wrote his own guest article for us called, “Adwords Has Been Very Good To Me” [...] [...] Shep’s an expert on customer service who wrote his own guest article for us called, “Adwords Has Been Very Good To Me” [...]

]]> Comment on News Alerts Make YOU The Expert by How to Zero In on the Specific News You Need the Most « Hidden Business Treasures http://hiddenbusinesstreasures.wordpress.com/2006/08/03/news-alerts-make-you-the-expert/#comment-4047 How to Zero In on the Specific News You Need the Most « Hidden Business Treasures Thu, 14 Jun 2007 17:15:13 +0000 https://hiddenbusinesstreasures.wordpress.com/2006/08/03/news-alerts-make-you-the-expert/#comment-4047 [...] around your terms and you are pretty much home free. (For an introduction to News Alerts, read “News Alerts Make YOU the Expert” [...] [...] around your terms and you are pretty much home free. (For an introduction to News Alerts, read “News Alerts Make YOU the Expert” [...]

]]> Comment on The Fastest Way to Make Those Business Purchases by You Virtually Can’t Ignore This Article « Hidden Speaker Treasures of the Internet http://hiddenbusinesstreasures.wordpress.com/2007/05/24/the-fastest-way-to-make-those-business-purchases/#comment-3203 You Virtually Can’t Ignore This Article « Hidden Speaker Treasures of the Internet Sun, 27 May 2007 14:08:05 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/05/24/the-fastest-way-to-make-those-business-purchases/#comment-3203 [...] service. We’re doing it with the help of BuyerZone.com and reporting about it over on our HiddenBusinessTreasures blog. Kelly already knows [...] [...] service. We’re doing it with the help of BuyerZone.com and reporting about it over on our HiddenBusinessTreasures blog. Kelly already knows [...]

]]> Comment on 1 Surefire Way to Grow Your Business at Warp Speed by ideasellers http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2862 ideasellers Sat, 19 May 2007 15:25:52 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2862 Clayton is not only a networking expert and a visionary, he's also a sincere and good person. He is a believer in what he is doing and I am proud to have even the slightest association with him and his efforts! I have never met him personally, but I would count him among my friends. I believe that it is his level of integrity that is his greatest asset. Clayton is not only a networking expert and a visionary, he’s also a sincere and good person. He is a believer in what he is doing and I am proud to have even the slightest association with him and his efforts!

I have never met him personally, but I would count him among my friends. I believe that it is his level of integrity that is his greatest asset.

]]> Comment on 1 Surefire Way to Grow Your Business at Warp Speed by Michael Benidt http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2825 Michael Benidt Fri, 18 May 2007 20:37:38 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2825 Incidentally, Jonathan Farrington (see comment above) writes another blog for "DEDICATED business professionals" - at www.thejfblogit.co.uk - along with his blog called "Leadership Turn" (www.leadershipturn.com), which is currently featuring a series of articles about networking. That's not to mention his own web site at www.jonathanfarrington.com. Don't know how he does it! Incidentally, Jonathan Farrington (see comment above) writes another blog for “DEDICATED business professionals” - at http://www.thejfblogit.co.uk - along with his blog called “Leadership Turn” (www.leadershipturn.com), which is currently featuring a series of articles about networking. That’s not to mention his own web site at http://www.jonathanfarrington.com. Don’t know how he does it!

]]> Comment on 1 Surefire Way to Grow Your Business at Warp Speed by Jonathan Farrington http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2778 Jonathan Farrington Fri, 18 May 2007 07:24:58 +0000 http://hiddenbusinesstreasures.wordpress.com/2007/05/17/1-surefire-way-to-grow-your-business-at-warp-speed/#comment-2778 I could not agree more! Clayton is indeed an expert in the art of networking and a great guy to boot. When I wrote this week's series on networking for my b5 blog http://www.leadershipturn.com Clayton was never very far from my thoughts. Jonathan I could not agree more! Clayton is indeed an expert in the art of networking and a great guy to boot.

When I wrote this week’s series on networking for my b5 blog http://www.leadershipturn.com Clayton was never very far from my thoughts.

Jonathan

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